
McKinley parent Annie Bauccio Moore and DogFest Live Auctioneer Daniel Handler (a.k.a Lemony Snicket)
Author: Annie Bauccio Moore, parent and PTA VP of Fundraising at McKinley Elementary School
In 2008, we at the McKinley PTA were looking for a cornerstone event that we could really put our weight behind in order to see a greater financial return on the huge efforts our families were making at more traditional fundraisers. Since more than half of our students came from low-income households, we also wanted to make sure that our fundraising efforts did not rely solely on our parent community.
At this time I took the opportunity to sit down with a former Clarendon Elementary School parent—Clarendon has had great fundraising success—and asked for her advice on how to make our development more successful. She shared with me what became the main tenet of my fundraising ideology: to find a fundraiser that was meaningful to our neighborhood community. Shortly afterward, I heard the words “dog show” and I knew we were on to something.
The proximity of McKinley to Duboce Park, the city’s first official off-leash dog/family park, gives us a unique opportunity to look to our outlying community for financial support of our students. We have many families living close to our campus who don’t have kids but do have pets. Organizing “DogFest,” a community dog show in Duboce Park, was a perfect way for our PTA to merge the interest of local dog owners with the interests of families with children.
Over the past three years, DogFest has worked to break down the barriers that occasionally exist between dog families and kid families. The success of the day makes real the possibility that these different parts of the community can not only co-exist peacefully, but also thrive together.
Thanks to growing local support and participation, DogFest has seen incredible growth in revenue. Our inaugural event in 2008 grossed $12K. This year we’re on track to gross $50K. Sixty-five percent of this revenue is coming from outside our school community.
However, the most powerful success of DogFest can be shown in a story following our most recent event. The day after this year’s DogFest, I saw a non-McKinley parent wearing a DogFest T-shirt and asked her for an outsider’s perspective on what she would like to see us do differently in the future.
Her answer was this:
“What I think about DogFest is that I live two blocks from McKinley Elementary School, I have a two-year-old, and up until yesterday I was planning on private school. DogFest has changed my opinion of the public schools in San Francisco.”
Says it all, doesn’t it?
This story was originally presented at Parents for Public School’s 2010 Annual Meeting. To learn more about ways you can support local public schools, visit the Parents for Public Schools-San Francisco website at www.ppssf.org.
Do you have a creative school fundraising story? Tell us about your success strategy!
Want more advice for organizing a fundraising event for your local public school? Here are some key fundraising tips from McKinley Elementary School’s PTA:
1) Make it meaningful.
2) Make it FUN.
3) Basic Needs: Is the principal on board? Is the date open? Are you aware of PTA policies for collecting money?
4) Never forget the School Objectives, Goals and Priorities.
5) The Only Way to Raise Money is to ASK FOR IT.
6) A comprehensive development program = money, manpower and time.
7) Look to former co-op preschool parents for help in building a team of do-ers.
8) Think over the long term. Will the event still resonate in 2-3 years? Is there potential to build on a single year’s successes?
9) Don’t go overboard your first time out. Take your time and build things responsibly.
10) Where are the gaps in your activity year? Fall/Spring – Think about maintaining cohesiveness in your community.
11) Identify for your proposed event: Strengths, Weaknesses, Opportunities, and Threats.
12) Be mindful of Auction-Weariness.
13) Think about what a night out without the kids means financially to your community BEFORE they have even bought their ticket or bid on an auction item.
14) Explain to your parent body about your programs and the cost per kid if you need buy-in and support in planning a larger event.
15) Reinforce in order to retain interest: all successful development programs are driven by the belief the volunteer has in the mission.
16) Ensure that your parent body will be able to use their volunteer hours efficiently.
17) Outdoor Events (Public) = Visibility to your school.
18) Make your CASE (Copy and Steal Everything) J
19) Maintain a Donor Database
20) SAY THANK YOU!